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Writer's pictureNella Shen

BoxHill Studio's 2024 Winter Seasonal



According to tradition, the timing to write "Seasonal Autumn" had passed by without much notice.


Our 3D production efforts have blossomed, and for those who follow our videos, this is no longer news. There have been many mistakes that need urgent correction and missteps we must ensure never to repeat. Naturally, we must quickly reflect and make adjustments. However, perhaps this winter, before pushing ourselves further, Boxy Mountain should allow itself a moment to celebrate.


A misguided investment at the start of the year cost us a major project opportunity. But it also reaffirmed my decision to leave behind music and dive into film when I founded the company. "Luckily, I trusted myself back then."




In other words, I’m fortunate that my losses this year were just one missed income opportunity in music, rather than a steady year of losses with only a couple of video projects to show for it.


No matter how bad it seems It is still better than the first year.

I don’t believe in comforting myself with statements like this. Each year should surpass the previous one; otherwise, it means I have the capability, but I’ve misjudged the market direction in my decision-making. That’s the truth.


As theaters start showing trailers for Christmas movies, my 40th year is drawing to a close. If I could’ve seen my current achievements on the first day of turning 40, perhaps I would have been thrilled. But now, in the fourth quarter, I greedily hope to push for even more results before heading into the next year.


I have already let go of many attachments, yet it feels like I haven’t let go enough.

I have already accomplished a lot, yet it feels like I haven’t tried hard enough.


However, if I were to pull out any of my New Year’s resolutions from past years (luckily, this year, I not only wrote them down but made a video too), nearly every one has been perfectly fulfilled. Some took a year and a half, but it’s almost always a hit. This speaks less to my business abilities and more to the fact that my goals are usually grounded in reality. But on the flip side, if I achieve all my annual goals yet still feel unfulfilled, then when will I ever feel satisfied? So…


Be happy.

Be happy right now.


Your company has freed you from the uncertainty of music work.

It has established a year-round flow of video projects.

This year, it even helped you launch the 3D business.


On days when the wind howls, you can stay at home, collect files from the cloud, and with some clicks on the mouse and some links to the nodes, earn money. If that doesn’t bring a smile to your face, you’d truly be taking your blessings for granted. Of course, there are still things to reflect on—there were projects where clients turned a blind eye and allowed you to get by, but next time, mistakes like those must never happen again. But before that…


In the winter of BoxHill Studio,

give yourself a moment.

Let yourself wear a satisfied smile.

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